Think Nike’s an Olympics sponsor? You wouldn’t be the only one making that mistake. It’s “Find Your Greatness” campaign manages to capture the Olympic spirit of competition without mentioning the Olympics, or words verboten in the UK like “medal,” “gold” and “games.”

As the Olympic Games began last week, Nike’s “Find Your Greatness” landed at No. 1 on the Viral Chart, with 4.5 million views (about 1.7 million paid). Compare that to Adidias, an Olympics sponsor, whose “Take the Stage” campaign, which arrived at No. 3 on the chart, with 2.9 million views, according to Visible Measures.

Full article:
Nike Ambushes Adidas on World Stage…Again – Ad Age
By Mallory Russell
Link to Ad Age article