Minority sports have struck gold in the wake of London 2012 with a new free-to-air TV channel being lined up to give them increased coverage. London Legacy TV – which has the backing of Boris Johnson, the Mayor of London – will focus on sports that get little airtime between the Olympic Games every four years.
Backers of the station, which will launch on Sky initially, say it will showcase the sports at all levels, from grass roots to elite standard. Highflyer TV, which is developing the station, launched the Racing UK channel and has experience of covering sports such as swimming, diving, fencing and cycling.
John Fairley, chairman of Highflyer Group, said: “The London Olympics has brilliantly demonstrated the huge desire among the British public to watch sports which don’t normally get the showcase on British TV that they deserve.
“London Legacy TV will satisfy the appetite to see more of these sports that the Olympics has created, as well as encouraging people to take part in them.”
Olympics Closing Ceremony Shades Danny Boyle Opener With 23.2m – The Guardian – August 20th, 2012
By John Plunkett
Link to Financial Times article