Vincent Hancock won gold in skeet shooting here this week, missing just 2 of 150 targets in the competition. It was an extraordinary performance and unprecedented, too. Hancock prevailed in the same event in Beijing in 2008, making him the first skeet shooter to successfully defend his Olympic title.

The man is a superstar in his sport. So what riches await this impeccably mannered, 23-year-old Army sergeant when he returns home? What companies are lining up to write sponsorship checks? What signs are there that his life is about to change?

“None, really,” he said in an interview on Wednesday. “I’ll try to go after some of the higher-profile companies in November, once I leave the military. But I’m not going to get greedy. I’ll be thankful for anything I’m given.”

Full article:
They Win Gold, but a Pot of It Rarely Follows – New York Times – August 3, 2012
By DAVID SEGAL
Link to New York Times article