Has The Hunger Games triggered Americans’ interest in archery? The bow-and-arrow sport is NBC’s No. 1 cable ratings winner, the network says, averaging 1.5M daytime viewers. NBC’s coverage of the London Olympics is breaking records and an upswing in interest in archery given the popularity of the film is serendipitous.
“Maybe it’s the Hunger Games phenomenon”, NBC research exec Alan Wurtzel said. He likened its popularity to the surprise interest in curling events of the Vancouver winter games two years ago. “The numbers for archery have been nothing less than huge.” Bigger, even, than numbers for basketball but individual Team USA games in that sport still perform better.
NBC Says Olympics Archery No. 1 In Ratings, ‘Hunger Games’ Fueling Interest? – Deadline Hollywood – August 3, 2012
By Joe Utichi
Link to Deadline Hollywood article