Perhaps we should have seen this coming… Back in 2007, a butcher at the Fantastic Sausage Factory in the quaint English county of Dorset was told to remove a window sign depicting sausage meat twisted into the shape of the the five Olympic rings. Last year, competitors in a baking contest in bucolic Shropshire were warned by games organizers to drop plans to place Olympic-themed marzipan figurines atop their cakes. But those were merely preliminary skirmishes in a multibillion-dollar sponsorship battle that has drawn charges that London organizers have been heavy-handed, and just plain stupid, in their zealous enforcement of branding restrictions…

Full article:
Drop that Pimms! Brand patrol on Guard in London – AP News – August 2, 2012
By: Paul Haven
Link to AP News article