Over 50 British songs employed in the soundtrack to the opening ceremony of the Olympic games have enjoyed a total sales uplift of 185%, according to music industry trade body BPI.

The ceremony – which attracted 27 million TV viewers in the UK – celebrated the success of British music through the ages with tracks by the Who, Soul II Soul, and Muse, New Order, and Dizzee Rascal also seeing substantial sales uplifts.

Full article:
British Rowers Capture First Gold for Hosts – The New York Times – August 1, 2012
Link to The Guardian article