London mayor Boris Johnson has warned of the “insanity” of overzealous policing of Olympic brands as organisers step up efforts to banish the unauthorised use of words and images associated with the games.

With less than a week to the opening ceremony, the so-called “Olympics brand police”, made up of a team of lawyers and enforcement officers, are on a high state of alert to clamp down on small businesses using words such as “Olympic”, “2012” “London”, “medals” and “gold”, and the use of the Olympic rings, in promotional material.

Full article:
Warning on Olympic brand ‘insanity’ – Financial Times – July 20, 2012
By: Roger Blitz
Link to Financial Times article