At the Olympic Games in London, set to begin this month, the official motto of “swifter, higher, stronger” will be supplemented by a new label. If some marketers, fans and athletes have anything to say, these Games will be the first Social Media Olympics — the “Socialympics,” as some are calling them. Even the Olympic movement, which sometimes steps into the future with great caution, has warily accepted the idea.

Full article:
Social Media Is the Message for Olympics – New York Times – July 1, 2012
By ERIC PFANNER
Link to New York Times article